Farm Heroes may have been a smaller title, but it came with its own unique personality and more complex gameplay. I helped steer a variety of performance marketing work across video, playables, banners, and App Store assets, with a particular focus on leveraging character-driven minigames.

As part of this, I lead the team in scaling up our use of Spine animation to make better use of the game’s animal cast and rigs. While I wasn’t always hands-on, I was closely involved in guiding the creative output, whether through ideation, feedback, or creative leadership across channels.